30,000 runner stories told through 30,000 custom videos. Shot live. Dynamically generated. Delivered in hours.
The above video is the case study for this project that I directed, edited, and was the Director of Photography for.
I worked with amazing folks from Adidas and their agency, Grow, and the production teams in Boston. We managed to pull off a herculean feat and give every runner of the Boston Marathon (approx. 30k people) a unique video, as seen below.
Directed and Edited by: Director Pete
Music: Last Night Riot
Music Editing & Sound Design: Overcoast